Adweek Brandweek 2024 Olympics. Adweek's premier marketing conference, brandweek provides an unrivaled forum for brand and marketing leaders to address the most salient challenges of today, create. Advertisers will have more ways to measure their olympic success in 2024.

As the olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement. Advertisers will have more ways to measure their olympic success in 2024.